Built by operators. For operators.
Product Market Sprint is a one-day sprint programme run from Sydney: free to attend, sponsor-funded, and published every time.
The thesis
Why this exists.
AI tools have collapsed the cost of building software. They haven't collapsed the cost of building the right software; that still takes someone sitting with the person who has the problem.
Most of what gets built with AI is built for an audience of nobody: demo apps, portfolio pieces, products in search of a user. Meanwhile, small businesses (the people with the most specific, most solvable problems) get the least access to capable builders. Agencies are priced past them. Off-the-shelf software solves the average problem, not theirs.
The gap isn't capability. It's a room where the two sides meet, with a format both can trust.
That's what a sprint is. One day, structured to the same five stages every time, ending with a working prototype handed over, and then written up. The publishing matters as much as the building: every sprint becomes a public record of what AI tools can do for a small business right now, with the wins and the misses left in.
We run it from Sydney because that's where we are, and because Australian small business is the perfect proving ground: practical, sceptical, and quick to tell you when something doesn't work.
Who runs it
Two of us, plus everyone who shows up.
Jeremy
Co-founder · Programme & partnershipsRuns: the sprint floor, SMB intake, sponsors.
Jeremy finds the businesses worth a day and the problems worth a team. Before PMS he spent years on the operator side, which is why the format starts with the business owner's workflow, not the builder's stack.
Haichen
Co-founder · Method & editorialRuns: the Sprint Method, builder selection, the write-ups.
Haichen keeps the method honest (five stages, in order, every sprint) and turns each one into the published case study. The 5E framework inside Frame is his doing; so is the rule that the demo has to run on real data.
Contact
Talk to us.
Question about a sprint, a problem you want to bring, a venue to offer, a city you think the format should travel to: send it through. One of us reads everything.