:root {
    --max: 1140px;
  }
  * { box-sizing: border-box; }
  @media (prefers-reduced-motion: no-preference) {
    html { scroll-behavior: smooth; }
  }
  body { margin: 0; background: var(--cream); color: var(--charcoal); font-family: var(--body); font-size: 16px; line-height: 1.6; }
  .wrap { max-width: var(--max); margin: 0 auto; padding: 0 32px; }

  /* ── Buttons ── */
  .btn { display: inline-flex; align-items: center; gap: 8px; font-family: var(--body); font-weight: 600; font-size: 15.5px; line-height: 1; border-radius: 999px; padding: 15px 26px; cursor: pointer; text-decoration: none; border: 2px solid transparent; transition: transform .2s ease, box-shadow .2s ease, background .2s ease, color .2s ease; }
  .btn:active { transform: scale(.97); }
  .btn-primary { background: var(--cobalt); color: var(--white); box-shadow: 0 2px 0 rgba(31,31,31,.25); }
  .btn-primary:hover { transform: translateY(-2px) scale(1.03); box-shadow: 0 5px 0 rgba(31,31,31,.22); }
  .btn-outline { background: var(--white); color: var(--charcoal); border-color: var(--charcoal); }
  .btn-outline:hover { background: var(--sunshine); transform: translateY(-2px) scale(1.03); }
  .btn-coral { background: var(--coral-ink); color: var(--white); box-shadow: 0 2px 0 rgba(31,31,31,.25); }
  .btn-coral:hover { transform: translateY(-2px) scale(1.03); box-shadow: 0 5px 0 rgba(31,31,31,.22); }

  /* ── Sticker chips ── */
  .sticker { display: inline-block; font-weight: 700; border-radius: 12px; padding: 10px 16px; line-height: 1.25; box-shadow: 0 3px 0 rgba(31,31,31,.18); border: 2px solid var(--charcoal); }
  .sticker.blue { background: var(--cobalt); color: var(--white); border-color: var(--cobalt); }
  .sticker.yellow { background: var(--sunshine); color: var(--charcoal); border-color: var(--charcoal); }
  .sticker.coralS { background: var(--coral-ink); color: var(--white); border-color: var(--coral-ink); }
  .sticker.mintS { background: var(--mint); color: var(--charcoal); border-color: var(--charcoal); }

  .chip { display: inline-flex; align-items: center; gap: 8px; background: var(--mint); border: 1.5px solid var(--charcoal); border-radius: 999px; padding: 7px 16px; font-size: 12.5px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; }
  .chip-separator { color: var(--charcoal); }

  /* ── Nav ── */
  nav { position: sticky; top: 0; z-index: 50; background: var(--cream); border-bottom: 1.5px solid rgba(31,31,31,.12); }
  .nav-inner { display: flex; align-items: center; gap: 28px; height: 76px; }
  .nav-inner .logo { margin-right: auto; }
  .nav-cta { padding: 12px 22px; }
  .logo { display: flex; align-items: center; gap: 12px; text-decoration: none; }
  .nav-links { display: flex; gap: 28px; align-items: center; }
  .nav-links a { text-decoration: none; color: var(--charcoal); font-weight: 500; font-size: 15px; transition: color .15s; }
  .nav-links a:hover { color: var(--cobalt); }

  /* ── Hero ── */
  /* overflow-x: clip contains negative-positioned decor (.doodle-arrow left:-46px,
     .stk-* right offsets) so they can't create horizontal scroll below 1140px.
     Applied to .hero (below the sticky nav), never on body/html/nav ancestors,
     which would break position:sticky. clip leaves the vertical axis visible
     (e.g. .doodle-crown at top:-34px). */
  .hero { padding: 72px 0 64px; overflow-x: clip; }
  .hero-grid { display: grid; grid-template-columns: 1.05fr .95fr; gap: 56px; align-items: center; }
  h1 { font-family: var(--display); font-weight: 600; font-size: clamp(44px, 5vw, 62px); line-height: 1.08; letter-spacing: -.01em; margin: 22px 0 0; }
  h1 .find { color: var(--cobalt); display: block; }
  h1 .build { color: var(--coral); display: block; position: relative; width: fit-content; max-width: 100%; }
  .squiggle { display: block; width: 100%; margin-top: 6px; }
  .hero-sub { font-size: 18px; color: var(--ink-soft); max-width: 46ch; margin: 22px 0 30px; }
  .hero-ctas { display: flex; gap: 14px; align-items: center; flex-wrap: wrap; }
  .hero-proof { display: flex; align-items: center; gap: 14px; margin-top: 34px; }
  .avatars { display: flex; }
  .avatars span { width: 38px; height: 38px; border-radius: 50%; border: 2.5px solid var(--cream); margin-left: -10px; display: flex; align-items: center; justify-content: center; font-weight: 700; font-size: 13px; color: var(--white); }
  .avatars span:first-child { margin-left: 0; }
  .hero-proof p { margin: 0; font-size: 14px; font-weight: 600; }
  .hero-proof p small { display: block; font-weight: 400; color: var(--ink-soft); }

  .hero-visual { position: relative; }
  /* No rotation on the card: a 1.5deg tilt throws the mark's straight tile edges
     off the pixel grid and anti-aliases them soft. The stickers and doodles
     carry the playful tilt; the vector mark stays axis-aligned and crisp. */
  .hero-photo-frame { position: relative; }
  .hero-mark-card { width: 100%; min-height: 400px; border-radius: 24px; border: 2px solid var(--charcoal); background: var(--white); display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 24px; text-align: center; padding: 40px 28px; box-shadow: 0 5px 0 rgba(31,31,31,.16); }
  .hero-mark-stage { display: grid; place-items: center; }
  .hero-mark-caption { margin: 0; max-width: 30ch; font-weight: 600; font-size: 14.5px; color: var(--ink-soft); line-height: 1.5; }

  /* The mark: four full-size overlays compose the whole puzzle. */
  .mark { position: relative; width: clamp(196px, 22vw, 264px); aspect-ratio: 1; }
  .piece { position: absolute; inset: 0; /* base / static fallback = finished mark */ }
  .piece svg { display: block; width: 100%; height: 100%; overflow: visible; }

  .hero-visual .sticker { position: absolute; z-index: 3; font-size: 15px; }
  .stk-1 { top: -14px; right: 8px; transform: rotate(6deg); font-family: var(--display); font-size: 17px !important; }
  .stk-2 { bottom: -18px; right: -8px; transform: rotate(-5deg); font-family: var(--display); font-size: 17px !important; }
  .doodle-crown { position: absolute; top: -34px; left: 38px; z-index: 3; }
  .doodle-arrow { position: absolute; bottom: -20px; left: -46px; z-index: 3; }

  /* Hero mark: one slow, ambient cycle every 30s. Each piece flies in from its
     corner with a soft pop in meaning order (Find -> Understand -> Build ->
     Grow), holds the finished mark for the bulk of the cycle, then gently
     recedes in reverse order. The 100% state matches 0% (all pieces hidden at
     their corners) so the infinite loop seam is invisible -- no blink, no reset
     flash. The long rest stops use transform:none so the held logo renders
     crisp. Base styles above are the finished mark, so reduced motion shows the
     completed logo with no animation. */
  @media (prefers-reduced-motion: no-preference) {
    .mk-assemble.is-live .piece-find       { animation: loopFind 30s cubic-bezier(.22, 1, .36, 1) infinite; }
    .mk-assemble.is-live .piece-understand { animation: loopUnderstand 30s cubic-bezier(.22, 1, .36, 1) infinite; }
    .mk-assemble.is-live .piece-build      { animation: loopBuild 30s cubic-bezier(.22, 1, .36, 1) infinite; }
    .mk-assemble.is-live .piece-grow       { animation: loopGrow 30s cubic-bezier(.22, 1, .36, 1) infinite; }
  }
  /* % of 30s. Assemble 0-10%, hold to ~88-96% (reverse-staggered), recede to
     hidden by 100%. Rest = transform:none for crisp held vectors. */
  @keyframes loopFind {
    0%          { opacity: 0; transform: translate(48px, -48px) scale(.55); }
    2%          { opacity: 1; transform: translate(0, 0) scale(1.05); }
    2.5%, 95.5% { opacity: 1; transform: none; }
    98.5%, 100% { opacity: 0; transform: translate(48px, -48px) scale(.55); }
  }
  @keyframes loopUnderstand {
    0%, 2%      { opacity: 0; transform: translate(-48px, 48px) scale(.55); }
    5%          { opacity: 1; transform: translate(0, 0) scale(1.05); }
    5.5%, 93%   { opacity: 1; transform: none; }
    96%, 100%   { opacity: 0; transform: translate(-48px, 48px) scale(.55); }
  }
  @keyframes loopBuild {
    0%, 4%      { opacity: 0; transform: translate(48px, 48px) scale(.55); }
    7.5%        { opacity: 1; transform: translate(0, 0) scale(1.05); }
    8%, 90.5%   { opacity: 1; transform: none; }
    93.5%, 100% { opacity: 0; transform: translate(48px, 48px) scale(.55); }
  }
  @keyframes loopGrow {
    0%, 6%      { opacity: 0; transform: translate(-48px, -48px) scale(.55); }
    9.5%        { opacity: 1; transform: translate(0, 0) scale(1.05); }
    10%, 88%    { opacity: 1; transform: none; }
    91%, 100%   { opacity: 0; transform: translate(-48px, -48px) scale(.55); }
  }

  /* ── Feature row ── */
  .features { padding: 34px 0 72px; }
  .feature-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 28px; }
  .feature { display: flex; align-items: flex-start; gap: 14px; min-width: 0; }
  .feature .ic { width: 48px; height: 48px; border-radius: 14px; border: 1.5px solid var(--charcoal); box-shadow: 0 2px 0 rgba(31,31,31,.18); display: flex; align-items: center; justify-content: center; flex: none; transform: rotate(-2deg); }
  .feature:nth-child(even) .ic { transform: rotate(2deg); }
  /* Hand-pinned noticeboard rhythm: a gentle zigzag drop on items 2 and 4
     (via margin-top, NOT transform, so the reveal animation can't wipe it),
     plus a touch more per-item tile rotation. Reset below 920px (see media
     queries) so stacked/2-up layouts sit flush. */
  .feature:nth-child(1) .ic { transform: rotate(-3deg); }
  .feature:nth-child(2) .ic { transform: rotate(2deg); }
  .feature:nth-child(3) .ic { transform: rotate(-2deg); }
  .feature:nth-child(4) .ic { transform: rotate(3deg); }
  .feature:nth-child(2), .feature:nth-child(4) { margin-top: 22px; }
  .feature p { margin: 1px 0 0; font-weight: 750; font-size: 14.5px; line-height: 1.3; }
  .feature p small { display: block; margin-top: 4px; font-weight: 400; color: var(--ink-soft); font-size: 12.5px; line-height: 1.45; }

  /* ── Section scaffolding ── */
  section { padding: 84px 0; }
  .sec-label { display: inline-block; background: var(--cobalt); color: var(--white); font-size: 12px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; border-radius: 8px; padding: 6px 14px; }
  h2 { font-family: var(--display); font-weight: 600; font-size: clamp(32px, 3.6vw, 44px); line-height: 1.12; margin: 18px 0 0; letter-spacing: -.005em; }
  h2 .hl-blue { color: var(--cobalt); }
  h2 .hl-coral { color: var(--coral); }
  .hl-mark { position: relative; white-space: nowrap; }
  .hl-mark::after { content: ''; position: absolute; left: -2%; right: -2%; bottom: 4px; height: 38%; background: var(--mint); z-index: -1; border-radius: 6px; transform: rotate(-1deg); }
  .hl-mark.sun::after { background: var(--sunshine); }
  .sec-sub { color: var(--ink-soft); font-size: 17px; max-width: 56ch; margin: 16px 0 0; }

  /* ── Why now ── */
  .why { padding-top: 0; border-top: 1.5px solid rgba(31,31,31,.1); border-bottom: 1.5px solid rgba(31,31,31,.1); }
  .why-opening { display: grid; grid-template-columns: 1.05fr .95fr; gap: clamp(40px, 7vw, 80px); align-items: start; padding-top: 84px; padding-bottom: 68px; }
  .why-opening h2 { max-width: 16ch; }
  .why-lead { max-width: 49ch; margin: 44px 0 0; color: var(--ink-soft); font-size: 18px; line-height: 1.65; }
  .why-proof { padding: 28px 0 18px; background: var(--mint); border-top: 1.5px solid rgba(31,31,31,.2); border-bottom: 1.5px solid rgba(31,31,31,.2); }
  .stat-strip { display: grid; grid-template-columns: .8fr 1.35fr .8fr; }
  .stat { min-width: 0; padding: 2px 28px 4px; border-right: 1.5px solid rgba(31,31,31,.2); text-align: center; }
  .stat:first-child { padding-left: 0; }
  .stat:last-child { padding-right: 0; border-right: 0; }
  .stat-num { display: block; font-family: var(--display); font-weight: 600; font-size: clamp(34px, 4vw, 48px); font-variant-numeric: tabular-nums; line-height: 1; color: var(--cobalt); }
  .stat:nth-child(2) .stat-num { color: var(--coral); }
  .stat-label { display: block; max-width: 30ch; margin: 9px auto 0; font-size: 13.5px; font-weight: 650; color: var(--ink-soft); line-height: 1.4; }
  .stat-source { margin-top: 18px; margin-bottom: 0; font-size: 12px; color: var(--ink-soft); }
  .stat-source a { color: var(--cobalt); text-decoration: underline; text-underline-offset: 2px; }
  .why-phases { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; margin-top: 76px; border-top: 2px solid var(--charcoal); border-bottom: 2px solid var(--charcoal); }
  .why-phase { position: relative; min-width: 0; padding: 38px 34px 40px; border-right: 2px solid var(--charcoal); background: var(--white); }
  .why-phase:last-child { border-right: 0; }
  .why-phase.builder { background: var(--cobalt); color: var(--cream); }
  /* True brand coral. White/ink-soft fail contrast on it (3.1:1); charcoal clears AA (5.3:1), so all type on the coral card is charcoal. */
  .why-phase.owner { background: var(--coral); color: var(--charcoal); }
  .why-phase-num { display: block; font-family: var(--display); font-size: 46px; font-weight: 600; line-height: 1; opacity: .35; }
  .why-phase-tag { display: inline-block; margin-top: 42px; font-size: 12px; font-weight: 800; letter-spacing: .11em; text-transform: uppercase; }
  /* Reserve 3 lines of title so the tag, title and body baselines line up across all three cards regardless of line count. Reset on mobile where cards stack. */
  .why-phase h3 { max-width: 14ch; min-height: 3.3em; margin: 16px 0 0; font-family: var(--display); font-size: clamp(26px, 2.7vw, 35px); font-weight: 600; line-height: 1.1; }
  .why-phase p { max-width: 38ch; margin: 18px 0 0; color: var(--ink-soft); font-size: 14.5px; line-height: 1.65; }
  /* The three phases share one row grid (numeral, tag, heading, body), so a
     heading that wraps to an extra line moves every column's body copy down
     together. The min-height above is the pre-subgrid fallback: it reserves
     three heading lines, which only holds while the copy stays the length it
     was written at. Do not re-tune that number; fix alignment here. */
  @media (min-width: 921px) {
    @supports (grid-template-rows: subgrid) {
      .why-phases { grid-template-rows: repeat(4, auto); }
      .why-phase { display: grid; grid-template-rows: subgrid; grid-row: span 4; }
      .why-phase h3 { min-height: 0; }
    }
  }
  .why-phase.builder p { color: rgba(255,247,230,.8); }
  .why-phase.owner p { color: var(--charcoal); }
  /* Win-win payoff: two mirrored halves meeting at a puzzle interlock (builder = cobalt piece, business = coral piece) that echoes the brand mark. */
  .why-payoff { display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; gap: clamp(20px, 4vw, 48px); margin-top: 32px; padding: 26px clamp(28px, 4vw, 44px); border: 2px solid var(--charcoal); border-radius: 16px; background: var(--sunshine); box-shadow: 0 4px 0 rgba(31,31,31,.2); }
  .payoff-side { display: flex; flex-direction: column; gap: 9px; min-width: 0; }
  .payoff-business { align-items: flex-end; text-align: right; }
  .payoff-builder { align-items: flex-start; text-align: left; }
  .payoff-label { font-size: 12px; font-weight: 800; letter-spacing: .11em; text-transform: uppercase; color: var(--charcoal); opacity: .72; }
  .why-payoff strong { font-family: var(--display); font-size: clamp(19px, 2.15vw, 26px); font-weight: 600; line-height: 1.14; color: var(--charcoal); }
  .payoff-join { display: grid; place-items: center; }
  .payoff-join svg { display: block; width: clamp(60px, 7vw, 86px); height: auto; transform: rotate(-3deg); }
  .payoff-join path { stroke: var(--charcoal); stroke-width: 2; stroke-linejoin: round; }
  .payoff-join .pj-left { fill: var(--coral); }
  .payoff-join .pj-right { fill: var(--cobalt); }

  /* ── Method ── */
  .method { background: var(--white); border-top: 1.5px solid rgba(31,31,31,.1); border-bottom: 1.5px solid rgba(31,31,31,.1); position: relative; }

  /* Who-leads marker system (the balance device) */
  .lead-legend { display: flex; flex-wrap: wrap; align-items: center; gap: 12px; margin-top: 26px; }
  .legend-title { font-size: 12px; font-weight: 800; letter-spacing: .11em; text-transform: uppercase; color: var(--ink-soft); }
  .lead-chip { display: inline-flex; align-items: center; gap: 7px; padding: 5px 12px 5px 9px; border: 1.5px solid var(--charcoal); border-radius: 999px; background: var(--white); font-size: 11px; font-weight: 800; letter-spacing: .05em; line-height: 1; text-transform: uppercase; white-space: nowrap; }
  .lead-dot { width: 11px; height: 11px; border: 1.5px solid var(--charcoal); border-radius: 50%; }
  .lead-owner .lead-dot { background: var(--coral); }
  .lead-builder .lead-dot { background: var(--cobalt); }
  .lead-dot-split { display: block; }

  /* Timeline: five icon tiles on a hand-drawn line, alternating above/below */
  .timeline { position: relative; display: grid; grid-template-columns: repeat(5, 1fr); column-gap: 14px; align-items: stretch; margin-top: clamp(44px, 5vw, 64px); }
  .tl-connector { position: absolute; top: 50%; left: 0; right: 0; height: 0; z-index: 0; }
  .tl-arrow { position: absolute; top: 0; width: 72px; height: 22px; overflow: visible; transform: translate(-50%, -50%); }
  .tl-arrow-line { fill: none; stroke: var(--charcoal); stroke-width: 2.4; stroke-linecap: round; }
  .tl-arrow-head { fill: none; stroke: var(--charcoal); stroke-width: 2.4; stroke-linecap: round; stroke-linejoin: round; }
  .tl-step { display: grid; grid-template-rows: 1fr auto 1fr; min-width: 0; }
  .tl-node { position: relative; grid-row: 2; justify-self: center; z-index: 1; width: 64px; height: 64px; transition: transform .2s ease; }
  .tl-tile { display: flex; align-items: center; justify-content: center; width: 100%; height: 100%; border: 2.4px solid var(--charcoal); border-radius: 16px; background: var(--white); box-shadow: 0 4px 0 rgba(31,31,31,.18); }
  .tl-glyph { display: block; width: 28px; height: 28px; }
  .tl-fill-mint { background: var(--mint); }
  .tl-fill-sunshine { background: var(--sunshine); }
  .tl-content { display: flex; flex-direction: column; align-items: center; gap: 9px; padding: 0 6px; text-align: center; }
  .tl-up .tl-content { grid-row: 1; align-self: end; padding-bottom: 22px; }
  .tl-down .tl-content { grid-row: 3; align-self: start; padding-top: 22px; }
  .timeline h3 { margin: 0; font-family: var(--display); font-size: 21px; font-weight: 600; }
  .timeline p { margin: 2px 0 0; max-width: 23ch; color: var(--ink-soft); font-size: 13.5px; line-height: 1.5; }
  .tl-step:hover .tl-node { transform: translateY(-3px) scale(1.06); }

  /* ── Audience cards ── */
  /* Demoted lead-in (was a second section header). No kicker, no full-width
     hairline: the timeline and the role cards read as one continuous section,
     not two bolted together. Spacing alone carries the transition. */
  .role-lead { max-width: 22ch; margin: clamp(60px, 7vw, 96px) 0 0; font-family: var(--display); font-size: clamp(26px, 3vw, 36px); font-weight: 600; line-height: 1.14; letter-spacing: -.005em; }
  .role-lead .hl-blue { color: var(--cobalt); }
  .aud-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 26px; margin-top: 30px; }
  .aud-card { background: var(--white); border: 2px solid var(--charcoal); border-radius: 20px; overflow: hidden; box-shadow: 0 4px 0 rgba(31,31,31,.2); transition: transform .2s ease, box-shadow .2s ease, background .2s ease; display: flex; flex-direction: column; }
  .aud-card:hover { transform: translateY(-5px) rotate(-.4deg); box-shadow: 0 9px 0 rgba(31,31,31,.18); background: var(--cream); }
  .aud-head { padding: 22px 26px 18px; border-bottom: 2px solid var(--charcoal); }
  .aud-head.blue { background: var(--cobalt); }
  .aud-head.coral { background: var(--coral); }
  .aud-head.mint { background: var(--mint); }
  .aud-head .tag { font-size: 11.5px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; }
  .aud-head.blue .tag { color: rgba(255,255,255,.85); }
  .aud-head.coral .tag { color: var(--charcoal); }
  .aud-head h4 { font-family: var(--display); font-weight: 600; font-size: 27px; margin: 6px 0 0; line-height: 1.1; }
  .aud-head.blue h4, .aud-head.coral h4 { color: var(--white); }
  .aud-body { padding: 22px 26px 26px; display: flex; flex-direction: column; flex: 1; }
  .aud-body p { margin: 0 0 22px; color: var(--ink-soft); font-size: 15px; flex: 1; }
  .aud-link { font-weight: 700; color: var(--charcoal); text-decoration: none; font-size: 15px; display: inline-flex; align-items: center; gap: 7px; }
  .aud-link:hover { color: var(--cobalt); }
  .aud-link .arr { display: inline-block; transition: transform .2s ease; }
  .aud-link:hover .arr { transform: translateX(4px); }

  /* ── Banner ── */
  .banner { background: var(--cobalt); color: var(--white); text-align: center; position: relative; overflow: hidden; }
  .banner h2 { color: var(--white); font-size: clamp(38px, 4.4vw, 56px); }
  .banner .win { color: var(--sunshine); }
  .banner p { color: rgba(255,255,255,.8); font-size: 17px; margin: 18px auto 32px; max-width: 52ch; }
  .banner .doodle-star { position: absolute; }
  /* One coral button sitewide: coral-ink fill, white text (passes at any size).
     On cream the charcoal pop-shadow gives the edge; that shadow disappears on
     cobalt, so the banner adds a charcoal border to do the same job and keep the
     two saturated fills from reading muddy against each other. */
  .banner .btn-coral { border-color: var(--charcoal); box-shadow: 0 3px 0 rgba(31,31,31,.3); }

  /* ── Newsletter ── */
  .newsletter-card { background: var(--white); border: 2px solid var(--charcoal); border-radius: 24px; box-shadow: 0 5px 0 rgba(31,31,31,.2); padding: 52px 56px; display: grid; grid-template-columns: 1.1fr .9fr; gap: 44px; align-items: center; }
  .newsletter-card h2 { font-size: 34px; margin-top: 12px; }
  .nl-note { font-size: 13.5px; color: var(--ink-soft); margin: 12px 0 0; }
  .nl-done { display: none; align-items: center; gap: 12px; font-weight: 700; font-size: 17px; }

  /* ── Footer ── */
  footer { background: var(--navy); color: var(--cream); padding: 64px 0 0; }
  .foot-grid { display: grid; grid-template-columns: 1.5fr 1fr 1fr 1.4fr; gap: 44px; align-items: start; }
  .foot-brand p { margin: 16px 0 0; font-size: 14.5px; color: rgba(255,247,230,.72); max-width: 30ch; line-height: 1.55; }
  .foot-h { font-family: var(--body); font-size: 12px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: rgba(255,247,230,.55); margin: 0 0 16px; }
  .foot-col { min-width: 0; }
  .foot-col ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 11px; }
  .foot-col a { color: var(--cream); text-decoration: none; font-size: 14.5px; font-weight: 500; }
  .foot-col a:hover { color: var(--sunshine); }
  .foot-social { display: flex; align-items: center; gap: 9px; }
  .foot-social svg { flex: none; }
  .foot-nl-pitch { margin: 0 0 14px; font-size: 14px; color: rgba(255,247,230,.72); line-height: 1.5; max-width: 28ch; }
  .foot-nl-done { display: none; margin-top: 16px; font-size: 14px; font-weight: 600; color: var(--sunshine); }
  .foot-prov p { margin: 0 0 10px; font-size: 14.5px; color: rgba(255,247,230,.72); line-height: 1.55; }
  .foot-prov .flag { font-size: 13px; color: var(--cream); font-weight: 600; }
  .foot-base { border-top: 1px solid rgba(255,247,230,.15); margin-top: 52px; padding: 20px 0; }
  .foot-base .wrap { display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; }
  .foot-base p { margin: 0; font-size: 12.5px; color: rgba(255,247,230,.5); }

  /* ── Mobile nav ── */
  .nav-burger { display: none; width: 44px; height: 44px; border: 1.5px solid var(--charcoal); border-radius: 12px; background: var(--white); cursor: pointer; align-items: center; justify-content: center; padding: 0; }
  .nav-burger svg { display: block; }
  .nav-burger .x-icon { display: none; }
  nav.open .nav-burger .bars-icon { display: none; }
  nav.open .nav-burger .x-icon { display: block; }
  .nav-mobile { display: none; border-top: 1.5px solid var(--line, rgba(31,31,31,.14)); padding: 10px 32px 24px; background: var(--cream); }
  nav.open .nav-mobile { display: block; }
  .nav-mobile a { display: block; padding: 14px 2px; text-decoration: none; color: var(--charcoal); font-weight: 600; font-size: 17px; border-bottom: 1px solid rgba(31,31,31,.1); }
  .nav-mobile a.btn { border-bottom: none; margin-top: 16px; display: flex; justify-content: center; color: var(--white); }

  /* ── Skip link ── */
  .skip-link { position: absolute; left: 16px; top: -200px; z-index: 100; background: var(--cobalt); color: var(--white); font-family: var(--body); font-weight: 600; font-size: 15px; text-decoration: none; padding: 12px 22px; border-radius: 999px; border: 2px solid var(--charcoal); box-shadow: 0 3px 0 rgba(31,31,31,.25); transition: top .15s ease; }
  .skip-link:focus { top: 16px; }
  .nl-done:focus, .foot-nl-done:focus, .app-done:focus { outline: none; }
  main:focus { outline: none; }

  /* ── Focus-visible rings ── */
  a:focus-visible, button:focus-visible, .btn:focus-visible, .aud-link:focus-visible,
  .nav-links a:focus-visible, .nav-burger:focus-visible, .logo:focus-visible, .skip-link:focus-visible {
    outline: 3px solid var(--cobalt); outline-offset: 2px;
  }
  /* On dark navy/cobalt/coral surfaces, a cobalt ring is invisible, use sunshine */
  footer a:focus-visible, footer button:focus-visible, .banner .btn:focus-visible {
    outline-color: var(--sunshine);
  }

  /* ── Reveal ── */
  @media (prefers-reduced-motion: no-preference) {
    html.js .reveal { opacity: 0; transform: translateY(22px); transition: opacity .6s ease, transform .6s ease; }
    html.js .reveal.in { opacity: 1; transform: none; }
  }

  @media (max-width: 920px) {
    .nav-links, .nav-cta { display: none; }
    .nav-burger { display: flex; }
    .hero-grid, .newsletter-card { grid-template-columns: 1fr; }
    .newsletter-card { padding: 40px 36px; gap: 24px; }
    .features { padding: 28px 0 64px; }
    .feature-grid { grid-template-columns: repeat(2, 1fr); gap: 28px 32px; }
    .feature:nth-child(2), .feature:nth-child(4) { margin-top: 0; }
    .why-opening { grid-template-columns: 1fr; gap: 24px; }
    .why-lead { margin-top: 0; }
    .stat-strip { grid-template-columns: 1fr; }
    .stat, .stat:first-child, .stat:last-child { padding: 18px 0; border-right: 0; border-bottom: 1.5px solid rgba(31,31,31,.18); }
    .stat:last-child { border-bottom: 0; }
    .why-phases { grid-template-columns: 1fr; border: 2px solid var(--charcoal); border-radius: 24px; overflow: hidden; }
    .why-phase { border-right: 0; border-bottom: 2px solid var(--charcoal); }
    .why-phase:last-child { border-bottom: 0; }
    .why-phase h3 { max-width: 18ch; min-height: 0; }
    .timeline { grid-template-columns: 1fr; margin-top: 32px; }
    .tl-connector { top: 0; bottom: 0; left: 32px; right: auto; width: 0; height: auto; border-left: 2.4px dashed var(--charcoal); transform: none; }
    .tl-arrow { display: none; }
    .tl-step { grid-template-rows: none; grid-template-columns: 64px 1fr; align-items: start; gap: 6px 20px; padding: 22px 0; }
    .tl-node { grid-row: 1 / span 2; grid-column: 1; align-self: start; }
    .tl-content, .tl-up .tl-content, .tl-down .tl-content { grid-row: auto; grid-column: 2; align-self: start; align-items: flex-start; padding: 0; text-align: left; }
    .timeline p { max-width: 54ch; }
    .aud-grid { grid-template-columns: 1fr; }
    .foot-grid { grid-template-columns: 1fr 1fr; }
    /* WCAG 2.5.8, ≥44px touch targets in the footer on tablet/phone.
       min-height (not extra padding) keeps the ul gap clean; gap trimmed so
       44px rows don't look sparse. .foot-col a also matches .foot-social,
       which keeps its own gap:9px for icon+label centering. */
    .foot-col ul { gap: 4px; }
    .foot-col a { min-height: 44px; display: flex; align-items: center; }
  }
  @media (max-width: 600px) {
    .wrap { padding: 0 22px; }
    .nav-mobile { padding: 10px 22px 24px; }
    .hero { padding: 44px 0 48px; }
    h1 { font-size: clamp(34px, 9.5vw, 44px); }
    .squiggle { height: 11px; }
    .hero-sub { font-size: 16.5px; }
    .hero-ctas .btn { width: 100%; justify-content: center; }
    .hero-visual { margin-top: 10px; }
    .hero-mark-card { min-height: 320px; padding: 32px 22px; }
    .doodle-arrow, .doodle-crown { display: none; }
    .stk-1 { top: -16px; right: 4px; }
    .stk-2 { bottom: -16px; right: -2px; }
    .features { padding: 22px 0 52px; }
    .feature-grid { grid-template-columns: 1fr; gap: 22px; }
    .feature:nth-child(2), .feature:nth-child(4) { margin-top: 0; }
    .why-opening { padding-top: 56px; padding-bottom: 48px; }
    .why-lead { font-size: 16.5px; }
    .why-phase { padding: 30px 24px 34px; }
    .why-phase-tag { margin-top: 28px; }
    .why-payoff { grid-template-columns: 1fr; justify-items: center; gap: 14px; padding: 26px 24px; }
    .payoff-builder, .payoff-business { align-items: center; text-align: center; }
    .payoff-join svg { width: 56px; transform: rotate(90deg); }
    section { padding: 56px 0; }
    h2 { font-size: clamp(27px, 7.5vw, 34px); }
    /* A wrapped highlight cannot be drawn with one absolutely positioned bar: the
       ::after covers the inline's whole bounding box, so once the phrase breaks
       across lines the wash collapses onto the last fragment. Here the wash becomes
       a per-fragment background instead, cloned onto every line box. The
       single-colour linear-gradient is a flat fill with no blend; it is only a way
       to size the band to the lower part of the text, which background-color cannot do. */
    .hl-mark { white-space: normal; -webkit-box-decoration-break: clone; box-decoration-break: clone; background-image: linear-gradient(var(--mint), var(--mint)); background-repeat: no-repeat; background-size: 104% 38%; background-position: -2% calc(100% - 4px); border-radius: 6px; }
    .hl-mark.sun { background-image: linear-gradient(var(--sunshine), var(--sunshine)); }
    .hl-mark::after { content: none; }
    .newsletter-card { padding: 30px 24px; }
    .banner .doodle-star { display: none; }
    .foot-grid { grid-template-columns: 1fr; gap: 34px; }
    .foot-base .wrap { flex-direction: column; gap: 6px; }
  }